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Marketing


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Marketing


Marketing - Strategy, Development, Realisation


Many builders are victims of the economic cycle. They pretend that effective marketing doesn’t matter. They may do OK when the market is buoyant, but they sink, when it turns against them.

In our experience, successful builders insulate their business from the economic cycle. They focus  on developing  an effective marketing machine that delivers a fat pipeline of qualified leads and referrals irrespective of the economic cycle.

Ensuring that you have an effective marketing machine is vital if you want to win profitable work. 

As an Asset Member, you'll get more than a marketing system. You gain a Business Development Partner, committed to getting results. We'll plug you into our  full funnel marketing machine. It is a powerful,  proven, cost-effective, marketing system that  takes full advantage of the internet, Google, social media and email marketing . Our system is highly automated and easy to use.  Best of all, as  business development partners we take care of all the nuts and bolts and other details for you.  This lets you concentrate on what you do best.

Our services for members include:

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Strategic Review


Strategic Review


Strategic Review - From the Ground Up


We start with an over used - but critical - question. How can we help you? You’re unique - your business is different to every other. Your Asset Business Manager will sit down with you to examine how and why. Communication is the key to any successful partnership.

We will develop a strategy for the implementation of your new marketing system. What's working and what do you want changed? This will guide our development of your brand. Making sure we don't waste your time and ours producing something that you didn't want.

You build from the ground up. So do we.

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Design & Development


Design & Development


Design & Development - Designated SPECIALIST Team 


Asset has a team of media specialists. We develop the customised graphics and unique content for your marketing system. It’s important to get this right. Who are your customers and how do you want them to see you!

Asset's team posses a range of skills to develop your brand. Logo design, layouts, coding - all completed in-house.

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Copy Writing


Copy Writing


Copy Writing - Take that Pain Away


Developing a clear message that cuts through can be time-consuming. Asset has specialist staff that will make this process painless. It gives you more time to keep doing what you do best!

Many other providers will need you to write your own copy. Their primary service is to copy and paste onto a template! Asset is different. Our team will ensure that we develop your professional, punchy, perfect pitch. If you've ever tried to do this yourself, you'll appreciate how much time and effort it can take!

You don't have to suffer through it!

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Websites & SEO


Websites & SEO


Websites & SEO - Get found & Get Noticed


‘Google it’ - the universal phrase of ‘go find a website that can tell you’. What happens when potential clients ‘Google’ you? Are they impressed enough to pick up the phone? Will they even be able to find your site, amongst all the cyber junk?

Asset has a track record of web development and has in-house code writers and web designers. We can provide a full service. We will go through your needs and give you an honest price on what we need to achieve it.

It's simple. Asset's professional websites help you get found and get noticed.

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Digital Brochure


Digital Brochure


Digital Brochure - Put Your Best Foot Forward


Asset ensures you will have a professionally written and designed digital brochure that you can send prospective clients. A capability statement, about who you are and what you do, sent with the push of a button. Links to your website and other Social Media platforms ensure your clients will know who you are, what you do and how you do it.

Don't take a backwards step. Put your best foot forward.

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Customer Relationship Management (CRM)


Customer Relationship Management (CRM)


CRM - All the options you need, without the complexity!


Have you ever had prospective clients slip through the cracks? Customer Relationship Management is the first critical step in any sales process. Asset has a simple, powerful CRM system. It allows you to track your enquiries, what they were and when they made it. Critical data gets entered via your mobile, laptop or by the client themselves. This avoids timely data entry with unnecessary fields.

Asset's CRM gives you all the options you need, without the complexity.

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Pre-Appointment Questionaire


Pre-Appointment Questionaire


Pre-appointment questionnaire - Add some science to the art


How much does it cost you when working for a ‘B-Grade’ client? Besides money, they cost you energy, sanity and time. These would all be better invested in a quality, profitable project. 

Asset puts some science into sorting the wheat from the chaff. We will develop a pre-appointment questionnaire based on your ideal project. Simple and quick for the client, it will arm you with the right information.

Avoid 'B-Grade' clients. Add some science to the art. 

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Social Media


Social Media


Social Media - Like it or Hate it, It's too big to Ignore


Our specialist team will arrange the implementation of your social media system. Integrated social media allows your clients to connect with you across many platforms, helping you harness the broadest possible base. To capture those that aren't connected,  your posts are combined into monthly e-newsletters - integrating seamlessly with your email campaign.

If you like it or hate it, it's simply too big to ignore.

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Email Campaigns


Email Campaigns


Email Campaigns - Tell your story


Marketing is and always will be the battle for people's minds.  Research demonstrates that we retain little of  what we see  and hear. After one week, your recollection is sketchy at best. It makes sense to stay in front of prospects. 

Our customised email campaigns provide, an easy to use, flexible, cost effective, set and forget solution that helps you win the battle for your prospects mind.  Email campaigns complement your social media strategy. They are best medium for telling your story with its beginning, middle and end. They help you build trust and educate your client. 

You wouldn't do business with someone you don't trust, why should your clients?

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Portfolio


Show off your best work!

Portfolio


Show off your best work!

Portfolio - Be a show off


This is no time to be shy! Portfolio provides a place for you to show off your best work. It's simple to manage and can be updated at your discretion. Potential clients will want to see styles, locations and get ideas about your previous experience!

Portfolio also provides backlinks. Backlinks increasing your digital footprint and SEO (search engine optimization) strategy.

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On Site Set-up & Ongoing Support


On Site Set-up & Ongoing Support


On-going Support - Don't get left out in the cold


Asset is with you all the way. We keep things simple and take as much of the tech babble out of it as possible. Once your system is up and running - it cuts data duplication. All whilst expanding your reach.

Asset provides on-site support and periodic check-ins. This ensures that everything is up to date and running nice and smooth!

Rely on a company that isn't going to leave you out in the cold!